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Alexandra Borchardt is Director of Strategic Development at the Reuters Institute for the Study of Journalism at the University of Oxford. There she developed and leads the seminar series “Oxford Perspectives – Envisioning the Newsroom in 2020”, targeting senior journalists and media managers. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily. Alexandra teaches “Leadership and Strategy in the 21st Century” at TU Munich, gives lectures and talks on digitisation and the media and publishes opinion pieces for example with Project Syndicate. She is the author of Mensch 4.0 – Frei bleiben in einer digitalen Welt (Freedom in a digital world), Guetersloher Verlagshaus (Random House), 2018. She also serves as vice chair of the Council of Europe Committee of Experts on Quality Journalism in the Digital Age. At SZ she held several functions in the politics and business sections. She was also founding editor of Süddeutsche’s ‘Plan W’, an award winning quarterly magazine for women and business. In her reporting she has focused on internet and democracy and the future of work. In 2015 she published Das Internet zwischen Diktatur und Anarchie: Zehn Thesen zur Demokratisierung der digitalen Welt (The Internet between Dictatorship and Anarchy: Ten Assertions about Democracy in the Digital World), Süddeutsche Zeitung Edition Streitschrift. Before joining SZ she worked for Financial Times Deutschland and Deutsche Presse-Agentur. Alexandra holds a Ph.D. in Political Science from Tulane University, New Orleans (1994), and in 2013 completed a Programme for Management Development at IESE Business School, Barcelona. She lives in Oxford and outside of Munich with her husband and two children
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5 diciembre 2018 •
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by Alexandra Borchardt
Construir una carrera en periodismo nunca ha sido fácil. Lo mismo pasa dando consejos sobre la materia. Mientras es lo suficientemente difícil como para responder las preguntas que son obvias – como pueden ser qué grado,...
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