Nouha Belaid has a Master’s degree in Media and Communication from Manouba University, Tunisia. Her thesis, Political Communication on Social Media, was awarded the Prize for Scientific Excellence. She also taught digital media and communications at the university. Nouha has worked as a journalist for Tunisian newspapers and as a communication consultant, specialising in public relations and social media management. She is now the Arab Observatory Journalism’s Web Editor and a Ph.D. candidate at the Press Institute and Science Information (IPSI) in Tunisia. Her thesis is about television on social media, in the era of media convergence. She is currently a Research Fellow at University of Ottawa (Canada).